5 things you need to know about getting Started With Facebook
1. Everyone starts out having a personal page but as a professional you will need a business page
The business page needs to be the origin of your business related posts. But don't be decived...its not going to do you any good unless you share those posts on your personal page. Otherwise the only people that will see your post are the 5 friends that were nice enough to like your business page.
2. Join the conversation
This is a good place to start in using facebook. Liking or commenting on other peoples posts is a good way to get involved and get yourself out there.
3. Be Authentic
Post about all aspects of your life...Hobbies, family experiences, as well as your work. People want to see the whole you...the real you. So really business is personal after all.
4. Stay Positive
Stay away from diverse or overly political posts. You also want to refrain about using facebook to vent about the frustrations of selling real estate.
5. Post Pictures/Video/Virtual Tours of your listings and tag the sellers
Every time you do this you are reaching out to all of their friends as well as yours. This basically advertises your post and your relationship with all of their friends that you don't have. This is really valuable considering word of mouth is the most powerful form of advertising you can do. "Facebook is word of mouth on Steroids"